Muita gente (empreendedores, desenvolvedores) parece se perder em fazer o melhor app do mundo ao invés de pensar na melhor interação possível com o mínimo de funcionalidades disponíveis. Seria difícil de imaginar que um app com 1 funcionalidade seria adotado e...
Brilliant sketch article by Tom Fishburne. Most organisations can not live without a proper review process and yet, they often become a hurdle in itself. Why so? If Championing innovation means finding a way through, addressing risks without diluting what makes the...
See on Scoop.it – Innovation in Action Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Roberto Abramovich‘s insight: Even the most rational product feature can be smartly portrayed in a good communication. This is one of the best...
“Many big-name companies have had both successes and failures with brand extensions. And the No. 1 reason why some brand extensions fail is simple: they don’t bring enough meaningful value to the consumer.” comments on Dominique Turpin ( Dean of IMD) posting...
Roberto Abramovich‘s insight: A must read for entrepreneurs and intrapreneurs pushing innovation in more structured (larger) companies. It takes courage to push innovation but also it takes skills to succeed. “More than two years ago, I shut down HelloParking. We...