s too much up-front investigation ever too much? Predicting the behavior of a future launch is the secret sauce of most businesses, yet it is far from being a precise science. In this quest, how much up-front investigation you do and how long you keep spinning the...
The current recessive environment in Europe has its own advantages. It has been a true test of organizations’ capabilities often revealing otherwise hidden inefficiencies. The tough situation forces them to reevaluate what they are doing and be more innovative. Yet...
How to successfully value the market potential of a new blue-sky invention. When an innovation creates a new need and establishes a new paradigm in terms of a product or solution, the challenge is to visualize the potential of such a blue-sky invention and an even...
Roberto Abramovich‘s insight: Short sweet read for INTRApreneurs and innovation directors / marketing. Why big companies struggle to keep up with start-ups? “in pursuing new strategies like open innovation, hackathons, corporate venture capital investing, or the “lean...
