MANAGING INTERNAL INNOVATION CHALLENGES
Project Description
Situation
In a leading european telecom, a number of pre-existing and scattered initiatives to foster internal collaboration in several countries and streams. Senior leadership wanted to understand what tools and approaches could support the organization to move to next level of managing innovation challenges.
Opportunity
A corporate wide sponsored pilot to have a hands on experience, a simulation of new desired reality to measure corporate readiness; internal barriers and robustness of tools to support the change.
Approach
Implementation of end to end innovation challenge campaign using a cutting edge Innovation management platform with a “idea market” module. Setting up the challenge to to be addressed, decision criteria and information to be collected that would align the idea flow with existing internal development roadmaps. Advice and support on internal communication to foster good understanding and engagement with the campaign and ensure there would be a good quality in the input that would be later screened and put through final validation by Internal leadership team. Support on gamification aspects to foster the right collaboration among key members and wider audience.
Telecom
DISRUPTIVE INNOVATION LAUNCH
Project Description
Situation
European traditional device manufacturer was now part of larger global group and had been going through portfolio repositioning in order to become more competitive in key strategic segments. In connected devices the company fairly good hardware experience but not consumer or environment insights to be able to properly articulate go to market plan. Also due to low initial volumes the entire organization was focused to support the existing main stream products with high short term results expected.
Opportunity
A fast growing disruptive segment that may become one of the leading categories in the future at very inception stage. Develop a product narrative that would support introduction and development of a long term product portfolio.
Approach
Internal team coordination to pool the right resources to properly scout the product ability to deliver linked to existing regulatory and commercial constraints. Deep dive and further insights collection to “crack the problem” and articulate an internal positioning statement and communication narrative translated into packaging, PR, merchandising, digital and offline. Development of presentation materials that would be presented to key accounts and activated by european markets
Device Manufacturer
STRATEGIC MARKETING PLANNING
Project Description
Situation
One of the world’s largest TV manufacturer hadn’t had time to digest recent acquisitions outside asia and articulate an unified marketing strategy that would deal with the fundamentals of the commercial and marketing challenges of multi brand omnichannel. A new ambition vision had been set up globally that needed proper translation in key markets.
Opportunity
To articulate a business relaunch in key selected market in Europe to convince B2B retailers and consumers of the credentials and positioning of both new and existing brands. Growth plans were very ambitious
Approach
Hands on work to orchestrate regional and local commercial and marketing teams to gain better insights about where would have best ability to win. Develop sales and marketing narrative and bring additional resources to put that in practice. Alignment of internal commercial processes, detailed budget planning and presentation of implementation plan approved at global level. Coaching and structuring advice to senior and middle management s on how to deal with new internal reality.
